When Joey found out that the baby she was so eagerly awaiting was, in fact, two babies, her world turned upside down in the best way. A lifelong love for little ones (even studying and working in childhood development for a time) suddenly met real-life experience on double speed. This is how Little & Co was born: a space where parents can find those heartwarming essentials for their babies, curated from Joey’s high standards of comfort and quality. As her family grew—with yet another surprise of a second set of twins!—so did Little & Co.

Now, from cozy blankets and clothing to digital keepsakes and accessories, this brand invites you into Joey's world of play, comfort, and community. Dive in, and make memories that are as timeless as they are cozy!